TC Media acquires a majority stake in Redux Media
MONTREAL, May 17, 2012 – TC Media is pleased to announce it has completed the acquisition of a majority stake in Redux Media, a leading online advertising network. Redux Media manages mass online...
View ArticleRedux Media signed to exclusively represent SpinMedia in Canada
FOR IMMEDIATE RELEASEMontreal, Quebec (June 4, 2013)— Redux Media Inc., a TC Media company, today announced it will exclusively represent all Canadian online direct sales and real-time bidding for...
View ArticleRedux Media announces exclusive Canadian partnership with HockeyBuzz
FOR IMMEDIATE RELEASEMontreal, Quebec (Sept 10, 2013)—Redux Media Inc., a TC Media company, today announced a new exclusive partnership to represent HockeyBuzz.com‘s Canadian advertising inventory....
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TC Media signs digital advertising agreement with Télé-Québec
Partnering with Redux Media to monetize unsold advertising inventory MONTREAL, May 27, 2014 – TC Media is pleased to announce that it is further developing its digital network and has been asked to...
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Join the CPM #ProgrammaticIQ tweetchat, July 29th
Discussing ad fraud, viewability, and new industry standardsOur sister company, Canadian Programmatic Marketplace, is hosting the latest in their #ProgrammaticIQ series of tweetchats on Tuesday, July...
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2014 Programmatic Trends: Are they really accurate?
Just because someone says it’s a trend doesn’t mean it is.by Chris Patheiger, VP Marketing & CommunicationsIt’s almost September, which means that everyone’s starting to think about fall marketing...
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Only 59% of marketers understand programmatic (and less have used it)
The gap between ‘buzzword’ and ‘WTF’ is larger than many of us realize by Chris Patheiger, VP of Marketing & CommunicationsCall it a knowledge gap, cognitive dissonance, or just plain old early...
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Publishers: RTB Best Practices
For publishers, smart RTB strategy is evolving by Chris Patheiger, VP of Marketing & CommunicationsIt seems like only a couple of years ago that publishers were just starting to dip their toe into...
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Without (good) data, can digital marketing exist?
Data is the engine of digital marketing. So why isn’t it a priority?by Chris Patheiger, VP Marketing & CommunicationsA couple of months ago, Teradata and Celebrus published their ‘Digital Marketing...
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